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A Note to Talented Creators -
As a talented creator, it is likely that your intention is to find public support for your work - you want to make a difference and you want to improve life for people. You can try to find public support for your work through bottom-up approaches or top-down approaches. Top-down requires that you convince hard-working professionals that your work deserves an opportunity to be rated by the public. Bottom-up requires that you convince obsessive amateurs that your work deserves an opportunity to be rated by the public. The public will not look at your work until cultural intermediaries (from the top or bottom) package the work appropriately for mass distribution.
If your work is reflective of hard-working professionalism then it will likely seem alienating to the bottom-up cultural intermediaries (social media moderators, and the like). They will censor you, shadowban you, and do whatever they can to make sure that not only does the public never get the chance to judge your work, but that top-down agencies can’t see your work from that grassroots bottom-up distribution channel. A lot of this censorship is driven by professional jealousy - the bottom-up cultural intermediaries (social media mods) wanted to make it big in an industry, but they lacked the talent. They arranged themselves as bottom-up intermediaries with the expressed purpose of censoring talent - talent that can actually achieve at a level the intermediary could never reach.
My recommendation to talented creators is to not focus on social media as a means to reach a fan base, but instead work hard to reach out to professionals who can then package your work in ways that they have discovered are effective for eliciting mass appeal.
If your work is reflective of hard-working professionalism then it will likely seem alienating to the bottom-up cultural intermediaries (social media moderators, and the like). They will censor you, shadowban you, and do whatever they can to make sure that not only does the public never get the chance to judge your work, but that top-down agencies can’t see your work from that grassroots bottom-up distribution channel. A lot of this censorship is driven by professional jealousy - the bottom-up cultural intermediaries (social media mods) wanted to make it big in an industry, but they lacked the talent. They arranged themselves as bottom-up intermediaries with the expressed purpose of censoring talent - talent that can actually achieve at a level the intermediary could never reach.
My recommendation to talented creators is to not focus on social media as a means to reach a fan base, but instead work hard to reach out to professionals who can then package your work in ways that they have discovered are effective for eliciting mass appeal.