Undergrad Papers
Creative Exhibition Management - William Castle’s Gimmicks and the B-Movie
Abstract: *Senior Yr Undergrad* For Cahill, the gimmick film is best understood through the Heideggerian concept of ‘enframing’ which posits a relationship for the physical filmstrip, the profilmic and the perceiver of the frame. Castle utilized the enframing techniques to flatten the 4th Wall into an osmotic barrier by which the spectator is physically, as well as consciously interpellated into the cinematic experience and the film text. The Emergo and Percepto moments act to disintegrate the insulation of the profilmic from the exterior of the frame in the most direct manner - by connecting the diegetic space with the space of the cinema theatre. The containment and separation of enframing most effectively broken down by the Castle gimmick (whether they be subtle like Macabre or overt like The Tingler) were then also the films which received higher critical praise and were overall the most effective films stylistically (unobtrusive system). (**typo in paper, replace Hegelian with Heideggerian**)
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